MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp offers many services, such as detailed research, targeted internet advertising, mini-site creation, search engine submissions and statistical report.

The Market

Mexico City’s businesses will be our main market. The cost per month for our services is just $1,000. However, it’s possible to scale up the service to serve large clients because of the business’ expertise and focus. While internet connectivity in Mexico is lower than in the U.S. at present, interest is rising. While Mexico’s internet connectivity is slower than the rest of the industrial countries, it still has the highest growth rate with thousands and even thousands of users. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico has 30,000 members, while Spin Internet boasts 28,000 Mexican subscribers.

Competitive Edge

MarketCamp’s competitive advantage is its extensive market knowledge and industry experience. This is truly an advantage as the founder and principal Paul Berry has spent the last five years in the United States honing his e-business skills. Paul earned his MBA from the University of Oregon, and worked for a few year at a local computer company. Paul wanted to explore the East Coast and so moved to Boston where he worked for Forrester Research. Forrester Research has been the best-known Internet marketing research company. Paul’s experience with Forrester Research is what provided him with the insight and expertise that he will utilize for MarketCamp.

MarketCamp has conservatively forecasted sales for year onewith sales more than doubling in year three. By year one, profitability will be attained. MarketCamp’s profit margin will steadily increase from year one to year three.

1.1 Objectives

The following are the objectives for the company:

• Within three months to be self-sufficient.
• Strong sales in Year 1 and steadily increasing in Year 2 or 3.

1.2 Mission

MarketCamp offers full-service Internet marketing campaigns. It focuses on keyword combinations search results, targeted ads, and mini-sites that offer an offer in a clean, statistically controlled environment.

1.3 Keys to Success

1. Keeping existing clients to develop repeat business.
2. Clients must know how to make and spend money.
3. Start with easily-demonstratable simple module, and build up from there.