Massage Tools Products Inc. sells massage tools to both the professional and retail market. Our products alleviate chronic pain and discomfort that massage therapists often experience. Massage Tool Products are ergonomically designed to allow you to apply pressure precisely where you need it with less wrist strain and hand fatigue. Ideal for trigger point, deep tissue, reflexology, seated massage or practically any modality, this product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.

This business plan will be used internally to help guide the company in its launch and growth. We will refer back to the plan on a quarterly basis to track our performance in comparison to our plans, and we will adjust our business plan according to our actual results.

Massage Tools Products has experienced a rapid growth spurt since we discovered the professional massage market, which gave us a boost to new volumes through schools. With the help of advertisements in trade publications and magazines for end users, we were able create an additional channel through our website.

According to the annual business plan, there will be a year that sees slow but steady growth and then a year where sales are rapidly increasing. The break-even analysis shows that Massage Tools has a good balance of fixed costs and sufficient sales strength to remain healthy. The first year’s break-even is just over $6,000 per months.

We expect to be more profitable than ever before. All things considered, the outlook for our company is positive. We are looking forward to a stable future and good growth prospects.

1.1 Mission

Massage Tools Products Inc. was founded in 1982 to offer top-quality products for massage therapists.

1.2 Keys for Success

• Low cost of assembly
• Favorable profit margins;
• Innovative and market leader for massage tools;
• Low overhead

1.3 Objectives

To be able to get the Massage Tools&#8217TM product line into at most 100 retail stores or massage therapy schools in the United States.

Design a website to allow you to place orders online for Massage Tools’#8217 products.

Expand your market share by creating additional products within the next 18 months.