Scan Lab Medical Imaging is a start-up company offering a wide range of medical image scanning tests for the New Bedford, Massachusetts community.

Market

Scan Lab is targeting insurance carriers. To establish contracts with various medical scan service providers, insurance carriers must submit a bid. Because 99% are billed by insurance, these contacts are essential in today’s medical world. This is why insurance companies are key gatekeepers to the process. Scan Lab is aware of the importance and will work hard for approval by all major insurance plans.

Once Scan Lab has been approved and endorsed by an insurance company it will be able to rely on the referrals of doctors to direct their patients to Scan Lab. Doctors may refer patients based on a variety of factors, such as geographical location/convenience, types of scans, accepted insurance plans, and other factors. It is crucial to establish strong marketing and sales campaigns to alert doctors to Scan Lab&#8217.

Scan Lab offers a variety of radiology-based medical scan tests. Scan Lab has the latest equipment and the expert medical training to interpret and provide valuable consultations to the physicians who make the patient referrals to Scan Lab.

Management

Dr. Carolyn Jones leads Scan Lab. Dr. Jones obtained her medical degree at the University of California San Diego. It is a nationally accredited medical school for radiology. John Hopkins was the hospital where Dr. Jones received her residency. They are also well-respected for their radiology program. Dr. Jones is a radiology specialist who has been practicing for 13 years in a large Boston clinic.

1.1 Mission

It is Scan Lab’s mission to be recognized as the leader in medical scanning technology in New Bedford. Friendly service, flexibility with insurance plans, accurate analysis, and friendly service will help us achieve this goal.

1.2 Objectives

• In two years, capture 40% of local doctors’#8217′ business.
• To reach profitability in 2 years.
• To double sales by year three.

1.3 Keys to Success

• Only purchase medical equipment that is in great demand.
• Provide friendly, prompt service with accurate readings
• You must maintain strict financial control to reduce the capital cost of medical imaging equipment.