This business plan is designed to get investors. La Salsa Fresh Mexican Grill has tremendous potential and is one the most popular franchises to partner with. La Salsa operates in all states surrounding Oregon. It is currently expanding. Santa Barbara Restaurant Group (SBRG), franchises La Salsa.

La Salsa will be a success in Eugene for two reasons. First, there isn’t any direct competition in Eugene. Second, Eugene has a high demand. Eugene is ready for large population growth. The current population in the Greater Eugene/ Springfield Metro area is more than 300,000. According to Census 2000, this number is growing.

Limited Liability Corporations (LLCs) are created to shield investors and owners from personal responsibility. Benjamin D. Strock hopes to expand La Salsa Oregon in the next three years, and develop between 3-10 restaurants. This business plan is limited to the first store plans. Future plans will include more specific goals. Per store revenues for La Salsa range between $400,000 to $1,000,000 depending heavily on location. SBRG estimates that start-up costs will range from $300,000 to $400,000 and require an initial investment around $600,000. Half of this money can be financed with small business loans and the rest from private investors. High net profits are possible, yielding $85,000 per store annually (possibly even more).

In exchange for 8%-10% of gross sales, SBRG, the franchisor will take control of pricing, advertising, building, and training. Hopefully, the first La Salsa in Oregon will be built and running within three months of the initial financing assuming that a location has been agreed upon by franchisor, franchisee and investors.

1.1 Mission

La Salsa Fresh Mexican Grill in Eugene will be known as the most popular casual Mexican restaurant. While we are expanding to more than three locations, we will still adhere to our core principles. These six guiding principles will help us judge the correctness of our decisions.

• Offer a great place to work and treat employees with dignity.
• Be open to the idea of diversity in your business.
• Highest standards of excellence in food production, cooking, and customer service.
• Develop lasting relationships with guests
• Contribute to our environment and communities.
• Profitability is key to our future success.

1.2 Objectives

1. To limit investor and personal liability, create a LLC.
2. Complete construction less than three months after financing.
3. Attract positive net profit for the first quarter
4. Eugene’s market leader.
5. Average $60,000 plus in revenues monthly.
6. Increase sales by between 3 and 7 percent annually

1.3 Keys for Success

1. Location, Location, Location.
2. Securing individual investors and bank financing at affordable interest rates.
3. Find and hire motivated, qualified employees
4. How to control the marketing dollars used to increase sales.
5. Amazing food, with unmatched taste.