Martin Cove Brewing Company, a successful microbrewery located in southern Oregon, has been around for three years. The company, which is located in Medford, has grown its sales by 15% every year. Martin Cove Pilsner as well as Red Ale are two of the company’s product lines. Martin Cove Brewing Company will achieve $520,000 in sales this year. This was possible with an initial investment in excess of $150,000

Martin Cove Brewing Company brews its beers by hand in small 20-barrel batches, with the personal attention of its brewers. In order to maintain a consistent high quality taste, modern brewing technologies are seamlessly combined into traditional brewing methods.

Martin Cove Brewing Company is planning to expand its distribution to selected metro areas within the state of Oregon. Martin Cove Brewing Company has grown to be one of the most loved microbreweries in the city over the last three decades. They plan to continue this trend throughout Oregon. In addition, the company will introduce a new product, a traditional German Marzen style lager. The expansion plan can be funded by owner funding and internal cash flow. Based on current sales success in southern Oregon, projections of future sales growth are made for the next three year. This plan’s implementation will lead to sales revenues of $1.2 million per year.

Martin Cove Brewing Company applies the same sales strategy to Medford. Remove all obstacles between you the customer. Once the customer tastes the product, he or she will know the quality and craftsmanship that goes into every bottle of Martin Cove.

Martin Cove Microbrews will be available in bars as well as retail outlets, such as local markets and corner stores. It will also be distributed through supermarkets. However, it is anticipated that it will be more difficult to get shelf space in national supermarkets.

1.1 Objectives

Martin Cove Brewing Company is focused on the following goals:

• Establish strong relationships and partnerships with local beer distributors in certain sales areas.
• Ensure that you keep costs and operations under control during expansion.
• Keep the company’s high-quality products.