Introduction

Lowland Heights Roadhouse’s long-term vision is to be a temporary lodging, restaurant and bar, as well as an RV park. This will be done by offering a unique experience that combines personal service with the historic Roadhouse buildings and its unique location in the most beautiful part of South Central Weststate. We plan to be more than a great lodging, restaurant, bar and RV Park. We intend to create a place of luxury and comfort that goes beyond the Dusty Corners norm. Expanding our exposure via the Internet and introducing the Greenhorn Valley to people that have not yet discovered this year-round paradise will allow us to maintain a higher than average occupancy rate and above average profits.

Locate

Lowland Heights Roadhouse in South Central Weststate is at the northern edge of the Greenhorn Valley. It’s surrounded by the Ombligo de Dios Mountain range on the east, and the Lost Pony hill on the west. The Roadhouse can be found on Route 173, a major thoroughfare, approximately 52 miles north from Silver Gulch and 47 mi southwest of Friday Falls.

The Company

Lowland Heights Roadhouse is an established Motel and RV Park, and has been in operation for the last forty-four years as Thirsty Creek Lodge and The Lodge at Lowland Heights. After a short period of being established and taking possession, we added a restaurant in order to maintain a steady flow (hunters, tourists, and locals). The business was neglected by the four previous owners, who had only been in the area for about two to three decades. Next spring we are planning to add a full-service coin-operated laundromat (washing, drying, folding, and optional folding ) as well as a self-service car wash with four bays.

The Lowland Heights Roadhouse (dba Golden Cholla Enterprises LLC) is owned and operated by Tory Britts, assisted by Gisli Nygrenyn.

Britts and Njerdginsyn would operate the Roadhouse in September and December as a hunting lodge. It will be open as a vacation resort from January to August the rest of the year. The lodge will be opened year round 24 hours a day, 7 days a week.

Our Services

The Lowland Heights Roadhouse was originally built in 1954. Each room is equipped with either two double beds or one queen bed. Rooms with a second bedroom, or a kitchenette, are also available. There is a full-service restaurant and bar, as well as eight RV sites with hookups. Next spring, we will add coin-operated laundry machines (washing and drying as well as folding), along with a self-service car wash that can be used in four bays. The Roadhouse has an on-site front desk. We plan to add 10 additional motel units next spring, and have already done a lot of work on the buildings.

As the Roadhouse establishes itself during peak season, we plan on expanding our services to Dusty Corners’ and surrounding communities in the off-season. The large dance floor is perfect for formal and informal gatherings, such as wedding receptions, club meetings, etc. The large dance floor is ideal for wedding receptions as well as club meetings, Christmas parties and family reunions. ).

The Market

Lowland Heights Roadhouse’s target market strategy is based on becoming a destination choice for the people in the Greenhorn Valley who are looking for a place to relax or recharge. We will be targeting families and honeymooners as well as drop-in clients. People and families will love our setting and facility, with so many outdoor activities in the Greenhorn Valley. The projection is for an increase in unit rental of 30% per year. There is no laundromat within 50 miles, so the possibilities are endless.

The restaurant has increased in sales weekly as the only competition is a Mexican food restaurant in town and nothing else for 20 miles. This projection is not based on any increase in advertising or exposure but rather the general increase in tourism.

Our three major customer segments are tourists, hunters from all over the United States since this area is known for great hunting of elk and deer, and local patrons who need the facilities for various events.

We have a website and subscriptions to Web services provide potential customers international exposure at nominal annual costs.

http//www.lodgeatlowlandheights.com

. Roadhouse wants to see a 10% rise in customers annually.

Financial ConsiderationsGolden Cholla Enterprises LLC, dba Lowland Heights Roadhouse, will acquire the property via an SBA loan. The buyers will contribute 20%. As indicated in the Start-up tableau, we will assume an initial capital investment to cover operating costs.

We estimate average monthly fixed costs, including operating expenses and mortgage payment, as presented in the Financial Plan chapter below. The monthly earnings will be affected by the peak and off-season. On-season revenues will outweigh off-season loss for the first year. As Lowland Heights Roadhouse establishes its market position among local patrons we expect that off season revenues will be adequate to breakeven during that season.

1.1 Objectives

The objective of the Lowland Heights Roadhouse for the first three years of operation include:

• Open the Lowland Heights Roadhouse “turnkey operation” with existing bookings from the previous owners, and new bookings under an uncreased rental rate after possession.
• Exceeding customer expectations in hunting and vacationing accommodations
• A 90% occupancy rate per month.
• Assembling a team that is both experienced and productive.
• To increase the number of clients by 10% each year.
• Increase your market reach and exposure by using Internet technology.
• We aim to increase offseason occupancy by 30% using incentives and more exposure on Internet.
• You can increase off-season usage by exploring other uses of property (caterparties, receptions and weddings). ).

Success Keys 1.2

These are the primary keys to Lowland Heights Roadhouse’s success.

• Assure a facility of the highest quality with attention to details.
• Each guest should feel that they are our number one priority
• Provide quality meals.
• Remain our guests to ensure repeat bookings.

1.3 Mission

Lowland Heights Roadhouse was established to become the premier choice in Prickly PearCounty for temporary lodging. Our mission includes expanding our reach via the Internet (with multiple links) and introducing this area to new market segments. We aim to be more then a Roadhouse. We want to create a place of conveniences that is more than the Dusty Corners standard fare.

Every need of Roadhouse guests will be met in order to ensure their comfort. Catered meals and chilled wines are available for special occasions. can be provided for an additional fee. During weekends, guests will return in the evening to the Roadhouse and find a great restaurant to eat at before going to bed.

We will expand our services to Dusty Corners in the off-season as Lowland Heights Roadhouse establishes itself through peak season. The large dining space can easily be made into an area for large or small gatherings, such as weddings, family reunions, Christmas parties, etc. The large dining area can be transformed into a large space, ideal for formal or informal gatherings (i.e., wedding receptions. Family reunions. Christmas parties. There are many other possibilities for outdoor events, thanks to its proximity to the mountains. The Roadhouse is able to host a catered event inside. It will make guests’ events easy. We as owners want to ensure that guests are treated with attention and quality service.