Music Theater Business Plan
Family Fair, Incorporated would like to purchase the Market Plaza Theater, which is currently vacant, and operate it as the Market Plaza Showplace (Showplace), an entertainment venue in Trinity, Texas. The facility is located amid retail shops and restaurants in the thriving Market Plaza Business Center, Family Fair will restore it for qualification as a historical landmark. This type of operation is not available in the immediate vicinity. Live entertainment is only provided by local bars and clubs.
The Showplace offers high-quality entertainment in an elegant, charming and clean environment. It will provide entertainment that is family-oriented to the community without having to travel to other areas.
The operation will provide immediate cash flow and a high return to its shareholders. The revenue projections are conservatively based on two regular shows per semaine and a minimum number of special events. There is no revenue projected for holiday season special presentations, weekday “Branson, Missouri” type productions, and special artist showcases. The facility will also be promoted to large corporations for corporate events. It will also be available for private event scheduling. The facility will also be used for audio and video recording services and sponsored broadcasts.
Family Fair’s executive team is highly qualified, experienced, and committed to making the venture a success. This venue will soon become a entertainment hot spot in Southwest, with national exposure. An appendix includes financial information.
1.1 Mission
Family Fair, Inc. provides high-quality entertainment in the Market Plaza Showplace. The private function venue allows families to enjoy family-oriented entertainment. It generates cash immediately and makes a great profit. It is a highly rewarding place to work for both performers and employees. The owners receive a high return on their investment. There are also entertainment events that will be remembered and repeated.
1.2 Objectives
- To inaugurate the venue with a highly publicized « Grand Opening » event.
- To realize a healthy profit in the first two years of operation.
- To double gross sale in the second years of operation.