The Infotext Strategi Letter is the foundation of a monthly subscription service, including the newsletter privileges and website privileges. This is a new expansion project. It will provide many benefits to our company:

1. Validate your expertise.
2. Create visibility, leads, and additional consulting clientele.
3. This is a great way to generate additional income.

This business plan will focus on the newsletter as if it were its own entity. It is confidential, to be used internally as a guide to this new business expansion within our existing business.

1.1 Objectives

1. 300 subscribers by year’s end, 1,000 by year three.
2. 65% renewals.
3. Cancellations no greater than 10%

1.2 Keys to Success

1. Excellence in fulfilling the commitment &#8211: confidential, reliable, trustworthy expertise, and information.
2. To increase visibility and generate business leads.
3. You can leverage your single source of expertise to generate multiple revenue streams – the newsletter, subscription website, retainer consultation, project consulting and published market research reports.

1.3 Mission

The Infotext Strategy Letter provides high-tech marketers with important news, insights, advance notice of trends, case studies, and pragmatic real world advice about developments related to the worldwide marketing of high-tech products. It contains a monthly newsletter that is delivered electronically, as well as an information archive that is delivered via the World Wide Web on a password-protected secure site.