Willamette Furniture Mfr. Our company is experiencing rapid growth after discovering high-end Direct Mail channels. This channel gave us the opportunity to grow our business through new channels. We were encouraged by our appearances in specialty catalogues and were able develop an additional channel through distributors for office equipment that sell directly into corporations.

This annual business plan calls for another three years of accelerated growth. Our sales growth has created some working capital implications. We are planning to manage this growth and provide steady cash flow.

We also anticipate to be financially sound like never before. This plan is a solid company with excellent growth prospects. We look to manage the company’s orderly growth.

1.1 Objectives

1. The new channels will help you increase your sales beyond the $1million mark by Year 3.
2. Despite increased sales, maintain a gross profit of close to 60%
3. Increase your net profit significantly in Year 3.

1.2 Mission

Willamette Furniture Mfr. It helps to create productive, pleasant offices by using well-designed furniture. We value the beauty and comfort of high-powered personal computing as well as fine wood furniture. Customers who value high-quality office environments want us to provide the best possible service. We strive to give our customers the best value. We strive to create and sustain a safe and creative workplace. We strive to achieve fair and responsible profits that are sufficient to maintain the company’s financial health over the long term, and to compensate investors and owners equally for their risk and money.

1.3 Keys To Success

• Uncompromising commitment for the quality and safety of the end product: Quality wood, quality workmanship. Quality design. Quality of the end result.
• Successful niche marketing requires that we find quality-conscious customers through the right channels. And we must make sure that they can find our company.
• Assembly almost automatically: While we can’t afford to ship fully assembled desks, assembly must be so quick and easy that the customer doesn’t feel any less satisfied with the quality.