Green Office addresses the market need of environmentally-friendly office supplies. Green Office has been formed as an Illinois Corporation with Stan Cooksey as the main shareholder. Green Office can serve many customers, including companies and government agencies.

Products

Green Office sells eco-friendly products using recycled materials. They also reuse “recharged” parts from existing parts and use nontoxic alternatives. Green Office will sell recycled paper ranging from notepads to envelopes to copier paper, a wide range of laser toner, inkjet cartridges and common office supplies such as correction fluid.

Customers

Green Office has identified three segments in the market. The first segment includes corporations, which have a 8% rate of growth and 12,000 potential clients. The second category includes government agencies with an 11% growth rate, and 7,886 customers. Assorted customers are the last with a 7% rate of growth and 56,888 potential customers.

Competitive Edge

Green Office will offer a complete range of office supplies, to become a one-stop shopping place for supply needs. Green Office will offer an unprecedented level of customer attention. If it wants to build long-lasting relationships with customers, Green Office recognizes the importance of shopping being easy and pleasant.

Management

Green Office will be lead by Stan Cooksey. Stan received his undergraduate degree in Economics from the University of Chicago. Stan worked as the Regional Manager for the Government Agency Unit for Symantec Software. Stan was a Symantec employee and earned his Executive MBA.

Green Office is supported by a proven business model, carefully identified market segments, and a top notch management team. Green Office projects sales of $818,000 in year two and $1,004,000 the following year. We will become profitable in the second year.

1.1 Objectives

• To become the premier source of environmentally-friendly office supplies.
• To offer green office supplies that cost no more than a 10% price premium, often at the same price as non “green” supplies.
• Within two years, your business will grow quickly and be profitable.

1.2 Mission

It is Green Office’s mission to become a leading vendor of environmentally-friendly office supplies. Green Office will be a market leader in offering an extensive, competitively priced selection and the best customer service.

1.3 Keys for Success

• Offer environmentally-friendly office supplies at competitive prices.
• Secure large contracts through corporations and government agencies
• Fiscal efficiency is achieved by strict financial controls