Owners and their beloved pets … this is what makes our world go around. There are many photographers that are willing to photograph a pet. But they won’t openly accept furry members of the family. At Adorable Pet Photography, pets are our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. We take pride in capturing the essence of your pet and the love between you and your pet.

Adorable Pet Photography, a small business, aims to bring smiles to pet owners whenever their beloved pets are captured in stunning portraits. All staff and vendors must work hard to achieve our goal of providing superior customer service and satisfaction. The vision manifests itself in three ways:

1. You will always achieve the same high quality results every time.
2. Named Southeast’s best pet photographer
3. Keep our promise to provide customer service excellence and satisfaction.

We are committed to providing high quality portraits at a competitive price and outstanding customer service.

Adorable Pet Photography is currently located in Atlanta, Georgia. With plans to grow to a full-time business within five years, we will be able to employ two people. The company is a home-based, sole proprietorship. It is the intention of the company to develop sales and broaden the client base so as to become a full-time business. The company will offer custom portrait packages. Portrait sittings may be held in the well-equipped studio or at the client&#8217’s place. The owner serves as the head photographer, and will require one assistant. Adorable Pet Photography is committed to the community. It will donate pro bono to the local humane association and provide funding for awards for local dog- and cat specialty shows.

Adorable Pet Photography was founded by a veteran photographer. His architectural photographs were published in magazines like Southern Living. Because the founder is the owner of all equipment, it is not necessary to make a financial investment for equipment. Because Adorable Pet Photography is a home-based business, overhead is low. Salary for the owner will be withdrawn from the year-end funds once the business is established and profitable. The owner is making $10,000 investment from his personal savings. He also has $10,000 from a friend. This limits the short-term debt to $12,350 from the owner’s credit union, for which the business is already pre-approved.

Adorable Pet Photography is required to display a copyright notice on all photographs. This copyright notice will protect against any client’s claim of ‘#8220’ innocent infringement. Some clients of Adorable Pet Photography will require copyright release forms; this will primarily involve breeders and pet specialty show organizers who will need to use the photographs for publication.

The company will offer many products such as formal studio portraits, location portraits, holiday candid photos, portrait finishes, framing, and framing.

Adorable Pet Photography will aggressively seek out local vendors to form strategic alliances in order to to reduce the cost of supplies and offer more services to the client.

Many of today’s white-collar professionals, between the ages of 26 and 60, have at least one pet in the household. The pet is considered a family member and the owners spend $26 billion annually on food, cosmetics, health care and other specialty items. Adorable Pet Photography targets these markets to reach this audience. By specializing on pet photography, we will fulfill an existing client need. We will advertise in the media, distribute brochures, establish working relationships and highlight our quality products.

This is what makes this industry so attractive. The number of households in the United States with pets has remained stable at approximately 58,000,000 over the past ten year, but the amount that Americans spend on their pets have exploded.

In 1993, pet-related items accounted for approximately $16 Billion in total retail sales. This figure had risen to $22.6 million by 1997 and will rise to $28.5 trillion by 2001. According to industry experts sales are expected to rise steadily over the next five-years, rising from 3 to 15 percent to 15%. Existing pet services have seen a rise in popularity and this has opened up new avenues for pet care. Many entrepreneurs, including the Petco superstores are creating businesses for pet owners.

Adorable Pet Photography is in a unique position of competition. We compete against the traditional portrait studio that can photograph pets. This is an adjunct to photographing humans. We compete against two other exclusive pet photographers in the Atlanta Metropolitan area, and a host of amateur photographers. We are not able to match the quality or price of any of our competitors.

The key risks to this business venture’s success are:

• Sudden, negative changes in the local economy or national economy. This is a luxury item.
• Increased competition in metropolitan Atlanta.
• Partnerships with non-profitable pet specialty store organizers, breeder associations, or pet specialty shop owners have been unsuccessful.

Digital imaging and the computer are posing a threat to the photographic studios. Many sources predict that digital images will soon replace traditional film in the coming years. Although this is true for amateur photographers and technical photographers, Adorable Pet Photography believes the traditional art of photography will not be replaced by digital images. We believe the same time-honored craftsmanship that Annie Leibowitz and Yuseff Karash displayed, Adorable Pet Photography, will be preserved on film. While digital imagery can certainly be an advantage for portrait photographers, and it’s application in portrait photos will increase, we don’t believe it can replace artistic talent.

Adorable Dog Photography is a leader in customer service and satisfaction. We offer an array of services, flexible scheduling, and have the latest technology to produce beautiful photographic portraits. Adorable Pet Photography believes that pets are our primary business. It is not a sideline. We understand pets and how to get the right elements together for a successful portrait session. We are patient, and our number-one goal is quality results.

The best way to reach Adorable Pet Photography’s target market for portrait photography is through pet-related services. Adorable Pet Photography is looking to establish relationships with businesses like grooming salons, specialty pet shops, and veterinary clinics. We are hoping to place brochures as well as framed portraits of pets in these locations. The local pet shows, local breeder associations, and local breeder clubs are also great places to market. Adorable Pet Photography is also working with local pet specialty shops to provide candid photographs of pets and their owners in seasonal vignettes. This will generate revenue but it will also be used to market our target market.

By beginning on a smaller scale, Adorable Pet Photography has the foresight to grow at a rapid pace to keep up with demand. We wish to maintain a steady rate of sales growth; however, we understand that sales will vary in different months. We expect rapid increases during holiday seasons that will boost sales, then allow that growth to level off at a steady rate.

Adorable Pet Photography will achieve break-even sooner than other home-based business types, as start-up costs are low and there is very little staff to hire. Because January is the post holiday slump, it will be the slowest month.

We have the best cash flow. Adorable Pet Photography starts with very little extra cash. Our increased growth however allows us to gain financial ground quickly. The cash flow is negative in the first two months, when there are expected off-season periods. The business will be prepared and have cash reserves.

1.1 Mission

The environment of today offers a wide range of options for the consumer. Adorable Pet Photography strives to be the best choice for the client. Our hallmark is high-quality portraits, excellent customer service, and competitive pricing. Even in a strong economy pet photography can be a luxury. We will provide a portrait that captures both the beauty and the personality of your pet.

Interviews with clients and time spent with pets will help to achieve this. Adorable Pet Photography sees pets as part of the family. We strive to provide each client with satisfaction and value through high-quality, consistent results.

1.2 Keys for Success

Adorable Pet Photography has a reputation for excellence and customer satisfaction. We will be responsible for ensuring a high degree of professionalism in three areas:

1. Consistent fulfillment by the clients’#8217s expectations.
2. Competitive pricing for quality and range of services
3. Each portrait will earn a fair and reasonable amount of profit.

1.3 Objectives

Adorable Pet Photography, a small business, aims to bring smiles to pet owners whenever their beloved pets are captured in beautiful portraits. Staff and vendors will have to work hard for our superior customer service. This vision is manifested in three ways.

1. You can expect the same exceptional quality results over and over again.
2. Be recognized as the Southeast’s top-rated pet photographer.
3. Keep our promise to provide customer service excellence and customer satisfaction.