Opportunity

Problem

There should be a place where women can work out without worrying about behavior of men. Women know why.

Solution

Ladies Only Fitness focuses on the urban professional woman, who is very active and has very little time for physical exercise. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

Market

Mapleton is a city on the move. Over the last three year, Mapleton’s population grew by 10% per annum. Mapleton’s current population is 600,000.

The most important factor behind the city’s growth is the increase in employment at high-tech firms. This has made it possible to attract a new type of professional who is our target customer at Ladies Only Fitness. We are targeting women who are looking for a unique experience in fitness clubs. Ladies Only Fitness will make them the center of all our attention.

Young mothers are another target group. They want a club that meets their needs while keeping their children close. Ladies Only Fitness designed the facility to make it easy for anyone who works in the main gym to see the child care center. We believe that these changes will be welcome additions that will draw new members.

Competition

Our key difference is our women-only and childcare facilities. We compete against other gyms in this area, such franchises of 24-hour gym and the local downtown one.

Why Us?

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Programs that are exclusively focused on women make it easier for them to feel relaxed and more comfortable. The childcare center is easily visible from the main floor. A young mother can watch her child play in the center while working out.

Expectations

Forecast

As the highlights chart below shows, we believe we can launch successfully and pass the $1 million annual sales milestone by our third year.

Financial Highlights for the Year

Financing Needed

Estimated Startup Costs: $95,000

• Legal $1,500
• Website $1,000
• Policy Insurance $500
• Rent $2,000
• Ten Thousand Dollars for Child Care
• Leased Equipment $80,000

Assets: $65,000 startup cash

Total financing: $160,000.

Plan for funding: Owner financing of $100,000 and a $60,000 loan to a business.