Amesbury Psychological Center, also known as the Center, is a multidisciplinary behavioral care practice that provides substance abuse and mental healthcare services to the Merrimack valley communities. Our goal is to offer quality, cost-effective treatment. Our goal is to promote, maintain, and create a positive customer relationship between our clients, Anna Jaques Hospital(AJH), payers, associates, and staff as well as our community.

As demonstrated by the rapid growth experienced by the Center in the last two and a quarter years, there is a healthy market for behavioral services. Massachusetts recently passed a bill on mental health parity that will go into effect in the first month. This bill requires that insurance companies offer benefits for biologically-based behavioral health disorders in the same way as for other health disorders. This should allow for the expected growth. Currently, Outpatient Psychiatric Center refers approximately four phone calls per day to other providers.

This is the key to success in this turnkey project:

1. The ability to transfer existing hospital behavioral care contracts to the Center.
2. Credentialing clinicians in a timely manner.
3. Obtaining initial working capital.
4. It is possible to contract with clinicians at reasonable rates.
5. Developing and implementing a successful billing and collection system.
6. Listening to our customers and striving to fulfill their needs.
7. How to obtain a medicaid provider#

The business plan is a roadmap for sustainable growth, increasing revenue collection, and increasing our bottom line in order to make a profit.

1.1 Objectives

Goal 1: To develop, strengthen, improve, and continue to improve the services provided by this Center.

1. Strengthen the current payor mix by developing and maintaining strategic alliances with five major behavioral health managed care companies.
2. Establish strategic alliances and partnerships with three community agencies for addiction and human services.
3. Establish and foster strategic alliances with eight community medical groups practices.
4. Two months before the start date, transfer and/or employ 80% of the staff.
5. Before the start date, create and implement a billing system.
6. Increase the expected receipts rate 40% over the last year
7. Increased all services through the Center by over 80% from the previous years
8. Arrange working capital during the initial phase.

Goal 2: To strengthen the Center’s commitment to excellence.

1. Enhance customer service by offering three in-service trainings related to client satisfaction with treatment, accessibility, and staff-client interactions.
2. Continuously assess the satisfaction of referral bases using a survey.
3. Continuously evaluate client satisfaction from three perspectives. Accessibility, environmental factors, treatment-related factors.

1.2 Mission

To promote the well-being of the individuals and families in the Merrimack Valley community by providing accessible, quality mental health and substance abuse/addiction care for children, adolescents, adults, and their families, utilizing a service system that emphasizes trust, respect, confidentiality, and compassion. We are committed to quality mental health care that is provided in a collaborative effort with consumers’ overall health strategies and an array of medical services. We adhere to the principle that we exist for the client/customer.

Success Keys 1.3

• Before you start your project, secure working capital.
• By the seventh month in the first fiscal years, you will be profitable on a forward-looking basis.
• Cash flow must be positive for the seventh month.
• Being affiliated with a respected community-based acute-care hospital.
• Managed Care friendliness by cooperation, accessibility and clinical focus.
• Community awareness of services provided by the Center.
• Make sure you have a medicaid provider’s number. Also, create an interim plan so that you can function during the application phase.
• Staff commitment to excellence as evidenced by the Center’s growth and customer satisfaction.
• Accessibility and responsiveness to the Center’s customers.