PRfect Greens has a Eugene office that specializes as a public relations agency. PRfect Greens’ specialties include crisis management and image creation as well as management of public events. These activities allow companies to manage sensitive environmental issues in a way that is not usually considered environmentally friendly.

These clients include lumber companies, natural-gas extraction companies, and mining companies. These clients want a professional company to help improve their public environmental image. PRfect Greens is a market leader through innovative, specialized customer care.

PRfect Greens will quickly expand its customer base through the use of its competitive advantage. Having a specialized skill set with experience in environmental PR work will provide PRfect Greens with valuable insight that other PR firms are unable to offer. PRfect Greens also prides itself on their unmatched flexibility, which will enable PRfect Greens effortlessly meet any client need.

PRfect Greens is the result of a partnership between two industry professionals, each with years of experience. PRfect Greens will make use of their experience and innovative approach, to become profitable by month 10, and generate substantial revenues by year-three.

1.1 Mission

PRfect Greens’ mission is to provide the customer the highest quality of environmental PR consultancy. Our mission is to maintain and attract customers. When we adhere to this maxim, everything else will fall into place. We exceed our customers’ expectations.

Success Keys 1.2

The keys to success are:

• Attention to detail.
• You have to think outside of the box.
• Professionalism.
• Results.

1.3 Objectives

These are the objectives for the first three-years:

1. To create a start-up company whose primary goal is to exceed customer’s expectations.
2. Superior performance and referrals will increase the number clients served by at minimum 20% annually
3. To create a sustainable, cash-flow-generating business.