Real Estate Website Business Plan
We are able to make a significant impact on the real-estate industry by changing the way people view it. Our business plan has not changed since the advent of ecommerce and the rise of the Internet. Our company considers the Internet a tool to deliver services directly into an agent’s home, and still adhere to all legal obligations. Our company has the option to pay 100% commission on all sales for our agents, a status that is reserved only for the best realtors. They will only be charged $200 per month and $100 per sale or listing. Look at our projections and you will see that we can achieve this without sacrificing huge profits. Our company saves thousands of dollars for our agents, so it is imperative to join us. We make a great profit, and consumers save a great deal of money as well. The agents affiliated with Amerihall are called Amerihall Realest(r); this title is awarded once they have reached the highest quality of professionalism and knowledge of the real estate industry.
This program’s partners are highly skilled in automating businesses and understanding the needs of real-estate agents. We were able to create a website that caters to the needs and wants of the real-estate industry thanks to this combination. This includes agents, clients, suppliers, and even real estate educational services. Our company plans to offer continuing education classes to agents through our website. This will allow agents to access all continuing education requirements from the different states, at a cost, right from their own computers. The process will be complete all the way down to automatically filling their state license renewal through the appropriate agencies.
We are the future in real estate. This is what we see as our mission.
1.1 Strategic Alliances
AT&T is able to supply all our Web needs. We also have automated servers created specifically for our agents that allow them to receive their calls via our virtual floor time plan. Each agent will be assigned an extension. When clients call our tollfree phone number, they will need to enter the extension of the agent. This call will then be forwarded directly to the agent’s home office. If a client does not have a particular agent’s extension number, they will be instructed to enter a second option and the call will be automatically forwarded to the closest Amerihall agent. AT&T realizes the strength of our business plan and has already anticipated that our growth will be so rapid, they needed to automate their systems further just to handle the demand. Their projection, which is independent from ours, is 10,000 within one year. They anticipate 100,000 transactions before retooling the system. Their strength lies with their ability supply all of their potential clients with high-band Internet access using cable modems. We are currently looking at a script page to allow our agents easy sign up and discounted installation program. This page will enable our agents to sign up and receive a discount on their installation program. It will also provide our agents with a link to our website that will promote fast Internet access at a reduced rate. The growth of our company will directly depend on the speed with which clients and agents adjust to technology. AT&T is the best choice for these future products.
Bank of America was the one that has provided us with the most services. In the initial talks with our Web Developer, they knew that this company would prove to be a valuable asset to real estate. The merchant services they provide are tailored to our special billing needs. They also have a special script that our Web developers created to help Amerihall agents. Bank of America and Amerihall have developed a system that will allow our agents to deposit their escrow checks directly into our corporate account right from their virtual office terminal. The electronic transfer can be done instantly. It will also print a receipt of direct deposit immediately to the printer. We are the first in the industry to provide this service. The bank will also certify our escrow accounts on a monthly basis providing our clients the highest quality control in the industry.
These measures exceed all state requirements regarding escrow management. Bank of America’s software developers are currently working on more features with future plans to allow our agents and their clients the ability to watch the transaction progress through all stages from start to finish.
Sterling Capital Mortgage is a national brokerage firm for residential mortgages. Our agents can access our site 24/7 and view a client’s credit history online. The server will print an instant prequalification letter, which allows the client and agent submit an offer for purchase of a particular property. This system was created specifically for Amerihall members.
Lowen Signs, the largest manufacturer of real estate signs in the country, is the best. Our agents can order personalized Amerihall signs online and have them shipped directly to their offices.
1.2 Service Description
Our product will be offered online to agents, giving them the power to manage all their realty activities. They have already gained access to our multiple listing services through the Internet. This allows them to post their listings and reports their sales. We want to give them all the services of a traditional business office without the need to go to the office.
Agents can choose a duty and be placed on the right page.
Agents can order paper supplies by simply going to our vendor area. They will be able to choose the style, quantity and personal information they want printed. This website will be connected with a printer which will fill the order, and then ship the material directly back to the agents’ home offices. The goal is to make the event transparent to the agent, and to make Amerihall appear to provide another service. The same system would apply to house signs, Errors & Omissions Insurance, home inspection agencies, and real estate lawyers. We will also provide a site for a nationally recognized mortgage provider. A realtor can enter their client’s personal information. The site will instantly run a credit check on them and send them a prequalification letter to help with the purchase of a new home.
All services, including monthly fees, can be charged to agents through our system.
Our company will have a blanket Error & Omissions policy. Amerihall would pay one annual fee to the insurer and charge agents a monthly fee of around $60 each.
Finally, we will provide all agents with a national toll-free number. This number will appear on participating Realestr(r) signs and be associated with the phone extension. Callers will dial the number toll-free and be asked for the extension. The agent would then receive the call.
The company will also advertise the number nationally, so we can market the same number directly to all of our clients via traditional advertising. AT&T automation will route the prospect’s call to the appropriate Amerihall agent by using the address finder service. If the service fails to find an Amerihall Realest(r) agent in the area, the call will return to the corporate office and then be referred to a non-participating agent with an expressed agreement that they will pay a 20% referral fee to our office.
This feature will allow us the ability to pay for advertising across the country to increase our public attention without overburdening individual agents by high advertising costs. We hope to have all the features of our phones in-house in the future as technology develops.
We will offer 24/7 online support to all our agents. An email help desk is also available online.
The website will allow agents to access all the forms required for managing and selling real estate.
The future will see our virtual office use NetMeeting to have a live chat. This will allow agents with the appropriate equipment to communicate with each another, and then address questions and concerns directly.
We also wish to provide each agent with an email address that corresponds with the Amerihall image.
1.3 Descriptions of Companies
Amerihall is the result of many real estate businesses, both franchises or partnerships. Hall Properties Realty, Inc. was established in 1998 and is currently a leading commercial real estate management and sales firm. Hall properties has also owned franchise rights for a residential real estate franchise D.B.A. Re/Max Junction. Our real estate sales have been centered on creative marketing using technology.
We have found shortcomings in real estate sales technique as a whole. The traditional real estate office follows a plan where brokers supply an office and basic equipment (i.e. phone, fax, computer, printers). They also supply all state requirements, such as a location for the company that can be visited by the appropriate agencies of state during normal business hours. The office, as well as all necessary documents for running the business, can be inspected during the designated business hours. They also must supply at least one designated broker who answers to the state agencies concerning all real estate related issues.
There is no cap on the number or type of agents allowed under a broker’s license. The state only has one rule regarding the amount of agents: all licenses must clearly be displayed in the office.
The traditional office receives between 20% and 50% of the commissions from the sales made by the agent. They can make thousands and still charge agents for miscellaneous items. This can add up to hundreds of thousands of dollar per month.
The Re/Max Plan is a simple desk fee, which is paid monthly on a three-net lease. An agent will pay an average $2,000 per month in desk rental, and a shared fee to cover all expenses such as utilities, salaries, supplies, and so on. ).
In both cases, the agent is still liable for all personal advertising that is set up in a way to benefit the office as much as the agent. They are never guaranteed to get the fullest return on their investment.
We plan to use the internet to allow agents to work from their homes, using fax and a computer. This will eliminate the need for expensive offices and reduce overhead. The agent gets to advertise in a fashion allowed by law and receives all the proceeds from their investment. Amerihall agent pay $200.00 per month and $100.00 each transaction to our company. In return, they receive 100% of their commissions.
1.4 Mission
Amerihall was founded to transform real estate business. We reduce the expense of traditional offices by replacing them with virtual real estate offices that are online. It is literally saving real agents $30,000 to $50,000 per annum, which will increase their profit margins and allow them to compete with other traditional realtors in terms of commissions. In the end, this will result in the consumer saving thousands of dollars on the purchase of the property.
1.5 Financing Requirements
The company’s owner has invested $125,000. Rest of the money will be raised through new members or sales of services.
Our interest in seeking outside funding is solely for the purpose of expanding on a national level. The funds will help develop and market Amerihall within the United States. The Freedom of Information Act allows us to access lists from state licensing agencies. This will allow us to launch a direct marketing campaign. Our campaign will only be slightly modified to account for the differences in state laws or regional policies related to real estate agents.