Ice Dreams will offer shaved ice, soft drinks, and frosty Latin drinks called Licuados as its primary products. Shaved Ice is the hottest dessert since frozen yogurt. Shave ice is rapidly heating up and showing no signs of cooling.

Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. The ice would be shaved by hand to create a flaky, cold snow. For a refreshing treat they’d add fruit juices. You couldn’t keep this recipe a secret. Shave ice is gaining popularity all around the world.

Shave ice differs from a regular snocone because it is made by small counter-top machines that slice the ice instead. This creates a finer ice than real snow. The shaved snow is placed in a cup or bowl. Because the snow is so soft the syrup is held within its tender texture versus settling to the bottom like traditional sno-cones. It is best to use a spoon for the syrup as it will absorb into the snow.

Shave ice is delicious and tender. It’s made with the best, most flavorful tropical fruits flavors.

On privately owned commercial property located on Highway 86 (Adams Avenue), El Centro, California, a drive-through store will be constructed. Other products that will be included in the business include soft drinks and licuados.

1.1 Objectives

1. To construct a drive thru building (12&#8242 x20&#8242) on private-owned commercial land (50&#8242 x120&#8242).
2. To make a minimum of $50,000 in net profits by the third year.
3. To sell 20 different Mexican and tropical flavors syrups.
4. To sell other products such soft drinks or licuados.

1.2 Mission

Ice Dreams is a California-based company that produces and sells shave ice. It will also offer soft drinks, licuados, and syrups. Customers will be low- to moderate-income and can range from children to seniors.

1.3 Keys to Success

The keys to success are:

1. It will be the first of its kind in El Centro, California.
2. A major city highway will lead to business, close to housing developments, city pools, schools, parks and along a major strip of restaurant and motel strips.
3. A wide range of Mexican and tropical flavored syrups will ensure high quality product.
4. Business has the potential for expansion into other Imperial County communities.
5. City of El Centro experiences warm to hot weather approximately seven months of the year.
6. Two-way traffic on Highway 86 averages 48,300 vehicles on a daily basis.