Shipment Monitoring Business Plan
NaviTag Technologies, LLC, [NaviTag Technologies], was established in Massachusetts to provide security monitoring solutions for maritime container cargo.
Our solution focuses on two types – companies involved in shipping cargo globally and government agencies which monitor such movements.
These users will be able securely capture and manage shipment data without the need to rely on equipment owners or shipping partner integrations. This is possible by attaching a removable tracking device to the exterior of a container. The device will keep track of the container’s position throughout its journey and send information to an Internet-accessible central repository. Finally, it will be removed and returned to its owner.
We intend to be the market leader in this sector.
This sample plan contains confidential and proprietary information. ]
The Concept
NaviTag Technologies’ mission is to provide shippers and government agencies with a portable, reusable device that can track cargo shipments more accurately than any event-based historical system.
This electronic tag is used to track the cargo. It can be introduced anywhere within the supply chain to provide the security information that government agencies are seeking to protect U.S. ports from importation of dangerous cargoes.
NaviTag Technologies core earnings will be generated from the sales of these electronic tag(tm) and access charges to retrieve the information. The volume of monitored shipments determines the number of NaviTags an individual group will purchase.
NaviTag owners pay access fees. They are determined based on how many units are in use. This fee grants access to the NaviTag network as well as the central database that contains the security alert and position information transmitted by the NaviTag.
The Market
There are many reasons why we targeted the container shipping sector. As a $120 billion industry, it offers significant growth potential. The average annual growth rate of containers shipped in units was 8% in 1990. It is projected to grow by nearly 100% by 2010.
Container terminals all over the globe will see rapid growth in the coming decade. In 2005, global container handling throughput was more than 300 million TEUs 1,, and in 2010, it was more than 400 million.
Despite its growth, the container shipping market is still fragmented. There are over 500 companies operating in excess of 2,500 vessels today and within the U.S. alone there are over 50,000 importing and exporting companies on record. There are many companies that engage in international container shipments worldwide.
[1] The industry standard for measuring container volume is the TEU. Containers come in sizes of 20 to 40 feet. A container measuring twenty feet in length is equivalent to 1 TEU. A container measuring forty feet in length is equivalent to 2 TEUs.
Management
Jim Galley
Mr. Galley is a highly experienced technology professional with more than 15 years of experience in managing, operations, product development, and application management in technological environments. Galley was the founder and CTO of GoCargo.com. He took the company from a business plan to online processing in just six weeks. Mr. Galley also has Fortune 50 financial experience as a technical officer, and has run a data center operation.
Bob Magown
Mr. Magown has spent twenty years serving in senior management positions with transportation-related companies. Magown was part of the original GoCargo.com team and held the vice president of sales position. Prior to joining GoCargo.com, he was a CAST Ships (CP Ships) employee for 17 years. He held a number of high-ranking sales and marketing roles, including the position of regional director east coast. Mr. Magown holds a BS degree in business management from Bryant College.
Key Financials
Market research and business model development have been completed.
NaviTag Technologies seeks to raise significant funds through private equity placement to help it execute its business plan. It focuses on the creation of the electronic tag, central data base, and the establishment of the customer base.
NaviTag Technologies offers incredible growth opportunities. This rapidly expanding market is looking for a cost-effective, portable solution to cargo tracking. We have the solution. Our approach empowers shippers with the ability to control the positional information. We have the potential to grab this market and will move quickly to become a market leader. NaviTag Technologies is an attractive business opportunity that’s based on industry experience and solid market research. It provides industry players with a unique service that is unmatched elsewhere.
1.1 Mission
The goal of NaviTag Technologies is to provide accurate, timely information regarding the location and status of container cargo within the supply chain. NaviTag Technologies’ purpose is to give the NaviTag owner control over the in-transit cargo visibility, security information, and eliminate their dependence on third-party equipment tracking systems.