Skate Park NW, a new skate park in Oregon Cascades, offers miles and miles of groomed tracks. SP is able to implement its comprehensive business plan because there is very little competition.

Skate skiing is a form of nordic skiing that has recently emerged. Skate skiing, which was initially created by Bill Koch in 1994, is rapidly growing in popularity. This new style of cross-country skiing appeals to runners and cyclists and can be used as cross training. SP will help to promote the sport through sponsorship of races and clinics.

SP holds three keys to success. The first is its competitive advantage in convenience. SP is a great convenience for Willamette River Valley customers that would otherwise have had to drive to Mt. Bachelor. A well-maintained trail system is another key. The last is to be focused on customer service. Customer satisfaction is key to attracting new customers as well as maintaining existing customers.

SP has targeted two segments of the market: beginners and experts. The beginner segment includes people who have never tried to skate ski but are excited to. The second segment is made up of people who are experienced in other sports and want to try skate skiing.

SP will undertake a three pronged marketing strategy used to generate awareness for SP and skate skiing in general. First, printed materials will be distributed in various retail locations. This includes competitive races from different sports. The second will be advertisements that will be placed in the local outdoor/sport journals. SP will also sponsor races or clinics to promote the sport.

SP has conservatively predicted that profitability will be achieved in year one. The year two net profit will increase to 9.96%, and 13.26% in year three. SP will produce sales of $235 082 in year two and $276 221 in year three. SP is an exciting opportunity. It combines unmet market needs, a well-thought-out business model and a skilled management team.

1.1 Objectives

• You can create the number one skate park in the Cascades.
• Skiing can be made more accessible to people who don’t have the time or are unable to go to the slopes.
• Profitable in two years

1.2 Mission

Skate Park NW’s mission is to be the best skate park in the Cascades. It appeals to both beginners and professionals. We aim to make every customer happy.

1.3 Keys to Success

• Convenience: To attract enough people, the facilities should be easy to use.
• Quality: It is important to maintain the trail’s best condition.
• Benchmarked customer service: Customer satisfaction is our #1 priority.