SAFEassure, LLC, developed a new product for managers that makes it easy and inexpensive to ensure employee handwashing is done correctly. Hand washing is the most effective way to prevent communicable disorders.

Hand washing can lead to over 130,000 deaths annually in the U.S., with the transmission of communicable illnesses in day cares, hospitals and restaurants. It is more than AIDS and breast Cancer combined. Studies have shown that proper handwashing can help to reduce the spread and spread of diseases by as much 75%. This problem stems in large part from the inability for supervisors to supervise employees’ hand washing. There are no affordable or effective solutions to enforce and ensure hand washing compliance. Americans pay more than $95 Billion annually for preventable diseases. (www.webmd.com)

SAFEassure, LLC, the first producer, has proven that soap can be used to wash hands. After washing happens, the unique dye found in our soap remains on hands and fades to natural skin color in six minutes. Supervisors can see at a glance if hand washing took place, and this allows them to verify. This product is unique in that it offers such high standards of sanitation compliance. The soap meets all FDA requirements.

The Market

Restaurants and hospitals are great markets for a product like ours. However, daycares offer the best market opportunity for us to target. Day cares are an ideal market because they have a vested interest in reducing disease transfer amongst children, and have adamant support from their clients [parents] to create as clean an environment as possible. As stated by Family Practice News, “Most day care centers are sophisticated little germ factories, exchanging bacteria and viruses with the shake of a hand or the sharing of a toy. Many of those horrible bugs also travel home with them to spread their disease to other family members.

(http://www.healthcentral.com/drdean/deanfulltexttopics.cfm?id=15538)

The Company

SAFEassure, LLC’s founding team is strong and the board of advisors are experienced. Jack Soap is our primary advisor and has twenty years of industry experience. He also has a network of relationships that will help accelerate the product’s market penetration. SAFEassure, LLC plans to outsource soap production to an existing soap producer. The Portland Metro area will be the first to be targeted by the executive team. Later, they will expand their reach into the greater Northwest through direct sales and established distributor channels. The first year’s working capital will be used by the executive team to test, approve, approve, manufacture, and market SAFEassure.

SAFEassure, LLC follows three clear strategies to achieve the growth we desire:

• With a unique product, you can take advantage of the first mover advantage in a highly fragmented industry.
• A strong branding campaign is necessary to create awareness and positive perceptions of our products, as well as sales in our target markets.
• Continue to develop new products in order to meet the needs of a wider range of customers.

Based on detailed financial projections, SAFEassure, LLC, will need $250,000 in start capital, but will have positive cash flow in October, 1. The company will generate sales of $850,000 and make a large net profit by year 3. SAFEassure, LLC, offers investors an opportunity to grow their company while still retaining stability and revenue.

Mission

Our mission is to provide value to customers and shareholders. We do this by improving the health of people and reducing the incidence of illnesses.

Keys to Success

• Campaign to promote SAFEassure’s products as the standard for hand washing compliance.
• Patent protection is used to protect our time-sensitive dyes and product concepts from potential competitors.
• Partnerships with other organizations interested in increasing handwashing compliance.

Objectives

• Make a complete prototype to meet regulatory standards by February 1.
• By December Year 2nd, specialty soap will be the choice of day care centers across the Northwest.
• By the end of year 6, sales will have reached $5 million