Introduction

Creative Concepts Computer Design offers technical and computer consulting services to both small businesses and home users. The company will be focusing on quality, marketing, responsiveness, and customer retention.

The Company

Creative Concepts is a sole proprietorship initially with minimal outside financing. Creative Concepts, which will be located in Eugene, Oregon, will serve local customers from a studio room within the owner’s home.

Creative Concepts will be initially owned by Bram Ekstrand. Depending on growth, the company will possibly add additional employees and expand operations.

The Market

According to market research, there is a market that could be occupied by other businesses. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. Home PC users will provide the majority of our business revenue. These jobs will typically consist of minor upgrades services and advising. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales.

Creative Concepts has chosen to concentrate exclusively on the home PC market. These customers are more likely to request simpler, quicker and less resource-intensive jobs than their small business counterparts. This market also offers more flexibility in service times, which allows for a more productive work day.

Eugene and surrounding areas will be the focus of our target market. Creative Concepts’ market research shows there is plenty of business available for a small business like ours. Promotional mediums such as radio and print ads can be used to promote your business if there is a demand.

Two main competitors are available in the Greater Eugene/Springfield region for computer upgrade. VOS Computers, and Suntech Computers are the two main competitors. Both companies charge higher rates than Creative Concepts. Therefore, we expect to be in a position to attract the price-sensitive markets without too much effort.

Financial Considerations

Start-up costs are low. The start-up is a service-oriented business that does not focus on product development. This means that operational costs are likely to remain low.

Fixed costs have been set at a reasonably accurate monthly level. This will allow us to maintain our equipment and buy or replace basic tools that we use in the provision of our services. Variable prices have been created per unit to include additional expenses such gas or travel costs for each job.

1.1 Objectives

1. To provide a community service that is in sufficient demand so as to generate a profit.
2. To maximize growth, build a strong base of repeat customers.
3. Become a positive influence in the community in which we operate.

1.2 Mission

To become a contributing part of society, while providing a product of exceptional value and quality in a timely fashion. Each customer will be treated like they are our only customer.

1.3 Keys of Success

• Marketing and Networking (being known to the public).
• Responsiveness (being an on-call computer paramedic with fast response time).
• Quality (getting the job done right first time with a 100% guarantee).
• Relationships: Developing loyal repeat customers.