Sports Bar Business Plan
Opportunity
Problem
Sports are a group activity. Going to each other’s houses get tedious. People need a place to watch, to cheer and to enjoy their favorite game foods and their favorite drinks. After a night of fun, they go home happy.
Solution
Take Five Sports Bar and Grill strives to be the premier sports theme restaurant in the Southeast Region. Our goal: To be a step above the rest. Our goal is to make our customers’ leisure time more enjoyable. We offer more televisions featuring more sporting events than anyone else in the region. Every table is equipped with state-of the-art table-top microphones that allow customers to hear the program they are interested in without any background noise. Our goal is to provide entertainment/dining that offers overall value. We use a combination of atmosphere, ambience, and menu selection to create a feeling of « place ».
Market
Bars and taverns offer local customers the opportunity to eat at bars or drink non-alcoholic and alcohol-based beverages. Historically, bars and taverns are places that could have a relationship with certain vendors or suppliers to market or increase awareness of specific brands. Bars and pubs have tables and barstools. Entertainment may include live music, comedy shows, dancing, or bands.
To draw specific audiences or increase attendance, you may offer specials. There are many cocktail bars that offer light snacks and h’ ;orderves. It can be attached at a hotel or restaurant. Wine bars cater to those who prefer upscale wines. Martini bars caters to those who enjoy martinis. There are many bars: biker bars; gay bars; lesbian bars; alternate bars; singles bars; college bars. The adjective used to describe the person is the person who attends. Minors can have restricted access based on time of day or individual the person is accompanied by. Most municipalities have policies regarding hours and zoning.
Competition
Technomic’s BarTAB Report (Trends in Alcohol Beverage) revealed that 2013’s Top 100 Nightclub & Bar Venues generated $1.5 Billion in total revenue. Nearly two-thirds (68.2%), of the operators surveyed reported revenue growth in 2012. Close to three-quarters (31.4%) reported revenue increases in excess of 10%. Encore again, the top nightclubs outperformed the overall industry. In 2012, the bar and nightclub market grew by 3.9%. In 2012, the bar and nightclub segment grew 3.9%. The industry is expected to continue facing competition from both non-industry establishments like restaurants and from those who choose to drink at their own home.
The distilled spirits industry is very lucrative. But, both federal and state taxes play a major role in the industry. According to the National Center for Policy Analysis (NCPA), thirteen states had requested an increase in tax and other fees on alcoholic beverages. Further, taxes on distilled spirits were about $0.21 per ounce of alcohol. The Distilled Spirits Council (DSC), United States states that « distilled spirits are among the most heavily taxed consumer items in the United States. » A typical bottle of distilled spirits costs more than half the amount that it costs to purchase. This is due to some tax. This has a wide-reaching impact on the hospitality industry. The DSC states that « When beverage alcohol taxes rise, it causes a devastating ripple effect on all jobs in the industry. »
Distilled Spirits Council reported supplier sales rose 4 percentage points to $23.1 million in 2014 and U.S. total volume growth increased 2.2%, to 210 millions cases. The U.S. retail sales of spirit distilled spirits total nearly $70 billion. This accounts for hundreds of thousand jobs in the hotel industry and over $20 billion in tax revenues at all levels.
The U.S. Department of Commerce reported an increase of 5.2 per cent in adjusted alcohol sales, to nearly $9.2billion in June 2008, as compared to the year before. According to the NCPA for 2006, the Federal excise duty collected from distilled spirits was $4.4Billion. The beer category received $3.6Billion and the wine category $800M. State taxes also reached almost $5 billion during the same period.
From the total of 58.829 establishments in 2009 there was 20.2 percent that were broadly classified as drinking spots. This accounted to 11,502 establishments.
1 billion in 2009 revenues. Of the 71.7 percent of places classified as bars and lounges, 6.2 percent fell under the general classification with 3,523 firms and $858.9 million 2009 revenues; 31.2 percent were classified as taverns with 17,732 establishments$3.7 billion in 2009 revenues; 20.4 percent were classified as bars with 11,569 establishments and $3.11 billion in 2009 revenues; 11.6 were classified as cocktail lounges with 6,599 establishments and $1.61 billion in revenues. There were smaller portions of this segment that included bars, beer gardens and wine bars. The market share of night clubs, discotheques, and cabarets was 8 percent. This equated to 4,541 establishments that generated $1.89B in 2009 combined.
Why Us?
Take Five Sports Bar and Grill aspires to be the best sports themed restaurant in the Southeast Region. We strive to be one step ahead of our competitors. We want our customers having more fun with their leisure time. We offer more televisions featuring more sporting events than anyone else in the region. Our table-top audio control allows each customer to listen to the program of their choice without being interrupted by background noise. In order to achieve our goal of providing the highest quality dining/entertainment experience, we blend menu selection, atmosphere and ambiance to create a feeling of « place ».
Expectations
Forecast
A net profit of $445,000. will be realized in the first year. Since 10 months of operations have already been completed the confidence level for final first year numbers is extremely high. The first 10 months of start-up costs, sales revenues, and operating expenses are actual.
Financial Highlights per Year
Financing is Required
We will use $625000.