Jerseys R Us, a Massachusetts-based store selling collectible sports jerseys, is Jerseys. Jerseys focuses on offering famous player baseball, football and cycling jerseys. Jerseys is an existing business that is being purchased by Phil Garment. Jerseys is expected to be profitable by year end one, and modestly earn profits in the future.

The market for sports collectibles, especially jerseys, is vast. The age range of collectors is from children to adults. The popularity of eBay has made sport collectible trading more popular, with a more open market. Jerseys Segmenting the market into two niches has allowed to segment it into children and adults. Children are most interested primarily in baseball and football jerseys while adults are more keen on all three.

Jerseys R Us has recognized three keys to success that will be instrumental. A complete inventory is the first. This will make the store more appealing to customers who want to see what’s for sale. Listening to customers will be the second key. Having an active feedback loop will be essential for Jerseys to exceed customer expectations. To be successful, you must implement and follow strict financial controls.

Jerseys‘s unique inventory advantage will be leveraged for rapid growth of sales. It is advantageous for two reasons. The inventory is extensive, far better than the competition. It will increase the likelihood that a customer will return to Jerseys every time there is a new product.

Phil Garment owns and leads Jerseys R Us. Phil is an avid sports fan. His passion for sports is evident from just speaking to him. Phil received his undergraduate degree and went on to work at a top sports marketing company where he built an amazing network of contacts. These connections are crucial in obtaining rare and hard-to-find jerseys. The experience taught Phil great project management skills. Phil also completed an MBA to enhance his work experience and gain the skills necessary for managing a business.

1.1 Mission

Jerseys R Us’ mission is to be the best jersey collectors store. It will do this by providing a wide variety of high-quality jerseys at fair prices, as well as customer satisfaction.

Success Keys 1.2

• A complete, valuable inventory.
• Listening to customer feedback
• Be strict about financial controls

1.3 Objectives

• To be the leading sports jersey and collectible shop in Mapleton.
• Have constant turnover of inventory encouraging customers to come in often.
• You will be known for your exceptional customer service.