Introduction

Roth & Calder Telemarketing Professionals, Inc.’s mission is to provide telemarketing consulting and create telemarketing campaigns for clients in the Cawleweton area. It is our long-term goal to become THE preferred business-to-business telemarketing agency for the East Coast area. Our firm does not just produce a service for clients. We are committed to building long-lasting relationships with them in order for their messages to reach the right people at just the right time. This will ensure that they communicate effectively with their customers.

The Company

Roth & Calder will register in Delaware as a limited liability partnership for tax purposes. The company’s founder is Thomas Roth. He was previously a marketing executive for General Foods. Roth brought together a respected group of telemarketing, development, marketing and marketing specialists with a combined total of 25 years experience in this field.

The company is currently only investing with a few private investors. It does not intend to go public. The main office of the company is located in Cawleweton. These offices include conference rooms as well as office space. The company will start offering its services from January 1st, 2011.

In the beginning, the potential clients for the company are all of the Cawleweton companies. We can provide telephone consultations to clients for both small and big companies.

The Services

To ensure maximum results for our clients, we offer a comprehensive program that may include the following services.

• Identification of Program Objectives and Expectations
• Customized lists of leads created
• Market research
• Training and consultation of telemarketing employees
• Programming scripts
• Create follow-up programmes for successful calls

This is just one example of the services we offer. Each client is unique, so each project is different.

The Market

Telemarketing is an industry that is in rapid growth. The average company has an annual growth rate of between 6.5% and 8.5%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer turnover rates in a hard hit economy. R&C doesn’t expect this high growth rate in the future, but a long-term analysis of industry growth rates shows that it is cyclical.

The telemarketing industry is quite fragmented with companies that vary greatly in size, scope, services offered, and market share. Many companies are general agencies that provide telemarketing and other consulting services. Many companies do not realize the potential benefits of outsourcing and choose to develop their own telecom marketing services.

R&C believes there is a greater threat in the current market from new entrants, who see an opportunity within a highly-growth industry. Existing advertising agencies are most likely to be entrants, if they wish to vertically integrate into new sub-markets. There is one problem with new entrants: all firms that contract to telemarketing agents face high switching costs when hiring a new partner. Furthermore, R&C understands that in this industry there is a significant learning curve that creates declining “unit” costs as a firm gains more cumulative experience in the field itself and with long-term clients specifically.

Rivalry among different telemarketing agencies as stated before is quite intense. The overall telemarketing industry is stable with moderate long-term growth. In order to compete for market share or position, the majority of the largest agencies have mutually dependent relationships. It’s a highly competitive industry because there are many different and often generic telemarketing agencies.

The threat of clients backwardly integrating so as to have all their advertising done in-house is one of the major factors that buyers use to indirectly control price in this industry, and increase competition among firms. R&C&#8217’s management must keep this in mind when setting prices or offering services.

Financial ConsiderationsStart-up assets required include expenses and cash needed to support operations until revenues reach an acceptable level. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in three years. A long-term loan through VieilArgent Bank of Richburb will be paid off in ten years.

1.1 Objectives

The following are Roth & Calder Telemarketing Professionals, Inc.’s three-year targets.

• By year two, break-even is achieved.
• Within five years, establish a regional (East Coast), scope of operations and a national presence within ten years.
• A minimum of 95% customer satisfaction rate should be achieved in order to maintain long-term relationships with our customers and build a strong reputation.

1.2 Mission

Roth & Calder Telemarketing Professionals, Inc. is committed to providing comprehensive telemarketing consultation and creating telemarketing advertisements campaigns for our clients in Cawleweton. Our long-term goal is to be THE best telemarketing agency serving the East Coast. Our firm is not interested in simply producing a service for our clients. Our firm believes in building a long-lasting relationship with our clients so that their message can reach the right people at the right time to ensure effective communication with their market.

R&C is strictly business-to-business and provides answers for companies that want to communicate via phone with customers. This can include advertising, surveys and invitations for seminar or conference. R&C have combined 25 years of experience in working with companies to deliver professional and effective telemarketing techniques.

1.3 Keys to Success

The keys to R&C&#8217’s long-term survival and profitability are:

• Differentiate the services we offer so clients feel that we are better suited to their needs than an in-house telemarketing company or generic competitor.
• To maintain a close relationship with clients and to establish a long-lasting, productive relationship with them in order to generate repeat business.
• Our clients receive a complete service experience that includes consultation, analysis and targeting of telemarketing campaigns goals and markets, as well as the creation of customized advertising campaigns and streamlined processes based on their needs, expectations, implementation and follow-up analysis.