University Telephones provides landline telephones, cell phones, plans, and other services to State University students. University Telephones will be operating out of a storefront located between the University Bookstore, a popular student espresso shop, and the University Bookstore. University Telephones is easily accessible for all students, located just half a block away from campus.

Steward Street is the main entry and exit point to campus. It is the heart of the university community. Every year, more than $100 million is spent by students on products and services that are provided by businesses within the university community.

University Telephones will be focusing on students who live on or off campus and offering services and products that are customized to their needs. On campus, approximately six thousand students reside. Another twelve thousand students live on campus. Currently, there is no telephone equipment outlet operation within five miles of the campus.

Robert Conway (owner of University Telephones) has been managing the University Bookstore&#8217’s electronic department over the past four-years and is familiar with the target customer base.

1.1 Mission

University Telephones’ mission is to offer its customers the highest quality telephone products and services. Robert provides fast and efficient service while focusing on customer service. University Telephones is equipped with the technology expertise to help customers choose the right product and service for them. Robert has excellent vendor relationships and will be able meet the customer’s demands for the latest innovations in telephone technology.

1.2 Keys to Success

University Telephones’ keys to success will include:

1. Excellent customer service.
2. Grow and maintain a referral network of customers.
3. Focus expertise in cell phones and cell phone programs.
4. Rapid customer response to product or plan problems