Wheelie Deals serves the wholesale bicycle market. Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. They offer closeouts, last year models and seconds. Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. Wheelie Deals will soon be the number one source for retail shops that offer above-average margins.

Wheelie Deals is lead by Dan Psycle, MBA, a veteran of the bicycle industry. Dan has taken the model of a well-established wholesale distributor business model and created Wheelie Deals. This will allow him to quickly increase market share. Profitability will be attained by month eight and comfortable profits achieved by year three.

1.1 Objectives

The following are the goals for the first 3 years of operation:

• To create a company whose goal is to exceed customer’s expectations.
• To increase the number of customers served by 20% per year.
• To start a business that is sustainable, it must survive on its own funds.

1.2 Mission

Wheelie deals’ mission is to provide the most complete selection of bike parts. Our goal is to keep customers coming back. Everything else will follow this principle. Our services will exceed our customers’ expectations.

1.3 Keys to Success

A great selection and excellent customer service is the key to success.