Justin Seafood Market is a seafood market that has been serving customers for over five years. The main focus of the business is to sell wholesale to local restaurants. We buy seafood directly from fishermen and other contacts throughout the Florida panhandle. This allows us access to the best selection of seafood. Currently, we supply over 60 restaurants. This is an increase of 10% compared to last year. Additionally, we anticipate having more restaurants next year.

Justin Seafood Market will expand its storefront to sell directly to the public. We are proud to share our commitment to quality, freshness, great prices and will be expanding our market. We can pass savings to customers by purchasing in large quantities.

The estimated renovation cost will be $150,000 To assist customers, additional staff will be added. Bill Justin, owner of Justin Seafood Market, will invest $50,000 in the expansion and also secure a $100,000 short-term loan.

1.1 Objectives

• Justin Seafood Market has been established as the leading seller of fresh seafood to the general public.
• Increase the number of customers buying from Justin Seafood Market by 10% over the next two years.
• Create a Seafood Discount Club that builds customer loyalty.

1.2 Mission

Justin Seafood Market exists to provide the highest quality seafood for the most reasonable prices.

1.3 Keys to Success

• Superior products increase customer loyalty.
• A location that guarantees walk-in traffic
• Program that builds customer loyalty