Both in terms of scope and nature, there are changes in the market for nursery products and services. The consumer is more upscale, and the market is expanding.

The number of households in the United States has increased by 10 percent over the past seven years to 140.9million. The National Association of Home Builders anticipates 903,000 new home starts this year, while there will be more than 4.5 million sales of existing homes, according to the National Association of Realtors.

These facts alone suggest a future full of opportunities for forest byproducts. They do not speak for themselves. It has seen a substantial population shift. Baby boomers now dominate the housing market, the 45- to 56-year-old bracket will increase by 54 percent in the next four years, according to the U.S. Department of Commerce. In recent years, 50 percent of nursery sales was made to customers aged 45-60.

Last year, a quarter of U.S. households spent an average of $500 each for landscaping (installing plant material in original or renovated landscapes). This helped retailers make over $5 billion.

Glen Mar Forest Products offers this expanding customer base a new product range that will completely change landscaping. Rainbow Mulch(tm), is the product. This color-enhanced shredded hardwood mulch can be used in a variety of ways and is both colorfast as well as environmentally safe. It does not blow or wash away and is safe for all plants and animals. The product is 100% organic and produced from virgin wood products.

Customers can choose from five different rainbow colors

• Rainbow Gold
• Rainbow Brown
• Rainbow Green
• Rainbow Grey
• Rainbow White

Rainbow Mulch(tm) gives the customer a new landscaping tool that can change a ho-hum lawn into beautiful landscape.

1.1 Objectives

• Glen Mar Forest Products is recognized as the regional leader of color-enhanced mulch.
• Increase the number and variety of Glen Mar Forest Products-selling outlets by 20% in the next two years.
• Develop a working relationship with all the regional wholesale distributors of landscape products.

1.2 Mission

Glen Mar&#8217 is a company that introduces innovative landscaping products and services to its target customers. Charles Marshall, owner of Glen Mar, will utilize his landscaping background, his experience in the wood products industry, and his contacts with the region’s wholesale distributors to create products that will change the face of landscaping.

1.3 Keys To Success

The keys to success in Glen Mar’s business are:

1. Offering innovative landscaping products. This is crucial for maintaining the niche markets mentioned in the mission.
2. Delivery on time and reliable. Glen Mar must keep its promises.
3. Reliable and reliable administration, who can assist customers, prepare accurate invoices, follow-up orders on documentation, and keep close tabs on expenses and collection of receivables.