Pie in the Sky Wi Fi, a Oregon-based corporation, specializes in the establishment, delivery marketing and maintenance secure wireless communications (WiFi) for individuals, businesses, and whole communities. Pie in the Sky WI-Fi provides custom, ground-up metro-area data as well as VoIP installation and distribution.

Wi-Fi quickly became the standard in Internet connectivity for many companies, government agencies and organisations. Pie in the Sky Wi-Fi, Inc. is focused on the delivery of secure Wi-Fi services to commercial and residential property owners as well as traditional Internet service providers that are looking to improve the service offerings within their buildings and current services. Pie in the Sky WiFi’s primary objective is to offer complete support and management for wireless networks. This includes installation, maintenance and support. Pie in the Sky Wi-Fi offers wholesale services to businesses who want to improve their competitiveness as well as the amenities in their towns and commercial properties.

The opportunity for wireless (Wi-Fi) installations and ongoing management of these networks has increased greatly in the past year and is projected to grow at an annual rate of no less than 50% a year. The total industry segment targeted specifically by Pie in the Sky Wi-Fi is expected to grow to $2 billion annually by year four. The Wi Fi industry in its entirety is expected to be a $190.8billion powerhouse. This year has seen a fundamental shift in how Internet services are delivered, as well as hardware and security. Pie in the Sky Wi-Fi has an opportunity to be one of the first movers in this rapidly growing market. Because of the fragmented nature of the market in its current state, the threat from potential competitors is not necessarily a bad thing. Potential competitors to the market can help increase awareness of the industry and drive sales. The potential for growth in this market is huge. Due to the short-term opportunity to grab a foothold in this emerging market, Pie in the Sky Wi-Fi is aggressively rolling out the services anywhere demand is generated. Pie in the Sky WiFi’s innovative sales and management strategy for installers will enable the company, regardless of their location, to capitalize on all available opportunities. We estimate that by year four, the opportunity or “gold-rush” will be over and market consolidation will begin.

It is the goal of management to position the company as an acquisition target by a market consolidator looking to gain market share and build a larger national network by end of year three. Pie in the Sky WiFi will be in good shape to sell the company, if the business plans are executed and all milestones met on time. Most likely aggregators are the larger telecom, electrical or cable companies who are currently seeking to offer these services via public « Hot Spots » or through cellular network. The market will see many new companies enter it over the next four year, including those cellular and telecom companies. Fortunately, the Pie in the Sky Wi-Fi market focus allows for many competitors, both large and small. Pie in the Sky Wi-Fi expects to sell the company as a going concern for no less than $20 million based on the pro-forma income statement and estimated balance sheet.

1.1 Objectives

• First year sales over $500,000
• Increase the contracted sales force by 30 percent in three years
• Net worth over $2,000,000 by year 3.

1.2 Mission

Our customers will find it much easier and cheaper to use Pie in the Sky Wi-Fi. We will decrease the costs of their initial installation, allow for portability, and provide high-quality, ongoing customer service. For our investors, we will provide a ground-level entry port to the next high-impact technology trend, turning around high value returns when we sell the company at the end of the plan to a market consolidator.

1.3 Keys To Success

• Management’s skills combination: sales, technology and branding expertise
• First-mover advantage in an emerging market
• Tracking performance and skill sets of installers in a detailed database