Passion Soles, a Eugene-based shoe shop for women, is called Eugene. Eugene needs a high-end shoe store that caters to women. The current selection is not sufficient. Women who need special shoes must often travel to Portland in order to find them.

Passion Soles will have an unmatched, extensive selection of different shoes. Passion Soles’s extensive selection of shoes can prove prohibitive because they must stock different sizes for every style. Passion Soles operates a unique business model which allows them to offer an extensive selection for a low price, stocking only one size per design. Passion Soles maintains a close relationship with wholesalers so that customers can receive their desired size in as little as two days. Rush overnight shipping is available at additional cost.

Passion Soles will capitalize on Holly Heels’#8217’s vast knowledge of the women’s retail shoe market to quickly gain market shares. Profitability will be achieved in month ten. Revenues of $284,000 are expected in year 3.

1.1 Keys To Success

Success is about meeting the demand for upscale women’s shoes stores with wide selections and customer attention.

1.2 Objectives

The following objectives are set for the initial three years of operation

1. We want to create a product-based retail shop whose primary goal it is to exceed customers’ expectations.
2. To increase the number clients served by 20% each year through serving unmet needs with exceptional selection and customer service.
3. To start a business that can survive on its own cash flow.

1.3 Mission

Passion Soles’#8217′ mission is provide Eugene with a premium selection of women&#8217s shoes and outstanding customer services. Our goal is to keep customers coming back. This maxim will guide everything else. Our services will surpass the expectations of customers.