Opportunity

Problem

A place where exercising can be enjoyed with the family is essential for residents of the area. Parents can take their children with them to exercise.

Solution

Mountain Brook Fitness Center will grow and become a more extensive childcare center. A new equipment purchase will be made for the childcare centre. The childcare center can currently care for 30 children but only five infants. The new facility is capable of caring for 60 children, 15 infants included. The short-term loan will pay for the expansion of the childcare facility.

Market

Monroe is a city on the move. For the past three decades, Monroe’s population has increased by 15% annually. Monroe’s population currently stands at 600,000. The growth of Monroe has been driven by the increase in employment at the city&#8217s high-tech firms. Mountain Brook Fitness Center is attracted to this professional.

Competiton

There are other gyms in the area. Our gym is unique as we are focused on families. They can join together or go their separate ways and then grab lunch.

Why Us?

Mountain Brook Fitness Center has a strong business-person’s section, but it is also one the only Monroe-based family-oriented clubs. The majority of our members, who are between the ages of 45 and 45, have young children. Currently, the center has 900 members. A membership costs $800 annually. Mountain Brook Fitness Center hopes to increase its membership by 300 more members and their families in the next three-years.

Expectations

Forecast

Our forecast is dependent on key assumptions, including retention. We think, however, that we can launch and reach critical mass early enough to establish profitability from year 1.

Financial Highlights by Year